Business Management and Marketing

The main aim of this programme is to prepare management specialists with deep marketing knowledge and practical skills necessary to launch and run entrepreneurial businesses. The programme also focuses on educating individuals in the skills and knowledge needed in the 21st century to run globally successful and sustainable business, both in the commercial and non-profit sectors.

Throughout the Business Management and Marketing programme students acquire knowledge and practical skills in human resource management, finance and operations management, but the key focus in this programme is drawn to the marketing function.
Double degree programme
After spending one year of studies at a partner university, you will also get partner university diploma from: BI Norwegian Business School (Norway)INSEEC Bordeaux (France)KEDGE Business School (France) and Linnaeus University (Sweden)

More information about international opportunities you can find here.


Business Management and Marketing​ programme director

Dominyka Venciūtė



After the studies you will be able to:

  • forecast the influence of current economic and financial decisions in a broader context of organisational or corporate management;
  • analyse the business environment, manage organisational processes and quickly react to the changing market environment;
  • plan and organise long-term and short-term production, service provision and other corporate processes on both the national and international market;
  • select and practically apply in a company or an organisation planning, organisational, managerial, motivational and control theories and models;
  • identify new opportunities emerging on the national and international markets, assess target markets and their potential, adapt new products and services and develop new ones for the said markets, effectively communicate their offers to the market and practically apply the principles of corporate social responsibility.