Success story


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Dreams are a key ingredient of the success formula

Vita Galdikė is a young professional already on the path of a successful international career. She studied at the Graduate School of the ISM. We asked Vita to tell about her past, present and future plans. Her recipe of success is simple and effective. The ability to dream and the courage to seek for the fruition of dreams is a source of inspiration and opens the door to success.  

Where do you currently work and what position do you hold? What is most interesting to you and preferred in your current activities?

I am currently employed at CPM Scandinavia AS. This is a Norwegian consulting company that operates in the Norwegian and Swedish markets. CPM Scandinavia specializes in the field of customer consulting strategy. I work as an analyst-consultant. I really enjoy working in a small, niche consulting company with extraordinary and interesting projects. In our daily activities, we are looking for innovative, pragmatic solutions, we apply different methodologies, working closely with business executives, participate in the consultation process from problem identification to the evaluation of the project results. My scope of work is very wide, from meetings with potential clients, presentations, reporting to data analysis, customer segmentation, automatic programming of 1:1 communication models, as well as the analysis of customer profitability, loyalty factors and the like. 

What, in your opinion, has helped you the most and is still helping on the road to success?

When looking back, I realize that the courage to dream helps me in making essential decisions. To be more precise, not only to dream but to go where my dream and intuition takes me. "If you can dream, then, you can implement," Walt Disney once said. I believe that the ability to dream can be nurtured by opening yourself to different experiences and knowledge.
Therefore, ongoing studies and practical experience are equally important my life. It helps to grow in the chosen career, to find new perspectives for the assessment of situations, and to extend the basket of available methods and solutions. I am confident that the most important ingredient of the success formula is a dream supported by optimism and enthusiasm.

How the postgraduate studies in the ISM were beneficial to your career and work?

I never spare a good word about the ISM University. I was combining my intensive schedule of studies with my work. I was surprised and delighted about being able to immediately adapt the knowledge from lectures in my working environment. Accordingly, this increased my motivation and improved academic performance. The ISM amazed me in two aspects – the exceptionally professional university administration and the high-level of the lecturers. One of the visiting professors, David Wheat, introduced the system dynamics modeling in his lectures of microeconomics.
The system dynamics is an approach enabling understanding of changes of complex systems over time, to discover the reasons for changes in the structure and steer the action affected by the system in the desired direction. With the help of this method it is possible to understand changes in organizations, markets, phenomena in societies, business, economics, and the simulation allows observing the interaction of different elements of the system and its effect on the observable parameters at different times.
To make a long story short, the ISM education did not build walls of theories shielding from the "wrong" or untested roads, but instead, opened the door to new ways of understanding, flexible application of theoretical models in professional practice and boosted analytical abilities to the next level. I am glad that I was able to take advantage of the opportunities offered by the ISM and acquire knowledge from different experts and the second year studies at BI Norwegian Business School, according to a double Master's programme.

Currently, you have the ISM and the BI Master's degree. Are you going to continue your studies?

In the autumn of 2011, I began BI doctoral studies in the field of marketing. My aim is to understand how different corporate strategies are reflected in the allocation of resources and how they affect different segments of the customer’s basket over time. In other words, I am looking for how to allocate resources in order to create the desired customer base during the long or short term. The customer's basket composition determines the income of the company, its size, regularity and stability in the face of positive or negative changes in the market. 
Company managers are often faced with the problem of my research, when making decisions about resource allocation: whether to invest in active training of salesmen, or in a loyalty program, or advertising, or perhaps apply greater discounts and the like. So far, there is no research-based knowledge, which could be used in determining whether the decisions taken will affect different segments of customers in the long and short periods of time. So, this time I will try to achieve my dream and create something of practical use to the public. 

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