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Technology Project (MNG211)

Course description

This course presents an introduction to the development of a technology based product and turning it into the commercially attractive proposition (either via a company or as a service). It covers various elements such as identification of potentially interesting idea/technology, putting a project plan around that idea, assessing competitive positioning and stakeholders, deciding on the additional services and putting an appealing proposition. The course focuses on what resource allocation and development means to firms in today’s competitive environment, and how firms should manage innovation-related activities at the strategic, organisational and managerial levels in order to remain competitive in a fast changing economic and technological scenario.

Aims of the course

At the end of the course students should have a well-described technology-based project in a format ready to submit for funding or present to the interested company.

Learning outcomes

  • To be able to recognise and prepare different elements of a project.
  • To be able to recognise what constitutes a business model and operations strategy in creating firm’s or project’s competitiveness.
  • To be able to recognise and describe the role and place of services in relation to the product.
  • To be able to recognise and assess the types and involvement of stakeholders.
  • To be able to understand what constitute strategic performance management and measurement and how it could affect company’s innovation strategy.
  • To be able to understand how to structure processes in the company as a management tool.
  • To be able to structure and perform a technology audit in a company.
  • To be able to recognise the key elements needed to successfully describe and prepare a technology or innovation-based idea. 
Syllabus
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