Meniu

Introduction to Communication Theories (MNG218)

Annotation

This course serves as an introduction to communication studies. It will cover the main theoretical concepts of communication as well as provide the conditions for skills training. It will as well introduce students to the further communication-related courses to be delivered in later years of studies (as foreseen in the Bachelors study programme International Business and Communication) such as international, intercultural business communication and strategic organizational communication. Communication is still a multifaceted process with unveiled ever-changing factors. Be it interpersonal, mass or global, whether it takes place between two people, in small groups, organizations or states, theories and models will prove an insufficient tool for the 21st century decision makers, who will definitely need a wholesome kit of well-chosen sets of knowledge and practical skills to face the challenge of a globalized world.

Course aim

To acquaint students with human communication fundamentals through the analysis of the interconnection between language, thought and the world itself; to help students grow in awareness of each man‘s role as a social being, an essential communicator in a globally connected world; to raise awareness of the impact that verbal and non-verbal communication may have on communication quality and effectiveness.

Learning outcomes

  • The student is able to explain and apply the key terms, definitions and concepts relating communication.
  • The student can analyse the impact of verbal and non-verbal communication on communication quality and effectiveness.
  • The student can assess the role of the human factor over technological progress and mass communication devices.
  • The student can compare and contrast the major interpersonal, intercultural, organizational and global communication concepts and apply them in the assessment of practical everyday life situations.
  • The student can evaluate the impact that culture and communication has on international business and multicultural organizations.
  • The student can recognize and the underlying  communication phenomena in real and fictional situations.
  • The student can participate in teamwork and display teamwork results in written or oral form, to be able to argue decisions.
  • The student can argue decisions, can question and respond to criticism and different opinions in debates and discussions.
Syllabus
Download