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Digitisation and Innovation

The primary aim of the module is to expose participants to a variety of disruptive digital technologies and their impact on management and business functions, the bigger picture of companies digital transformation, understanding decisions and problems and being able to ask the right questions.

In this module, participants will learn how digital technologies can be used by organizations to innovate various aspects of their business, such as business processes, products/services, and business models.

The module analyzes such topics as: Management Challenges in Industry 4.0, Digital transformation and digital innovation management, Digital business models, Opportunities for shared value creation, Disruptive technologies in business – IoT, gamification, Big Data, AI., Product and Service Innovation: developing breakthrough products and services, Digital marketing strategy: user acquisition and retention, Entrepreneurship outside and inside organizations.