Research Seminar The Effect of Busyness on Motivation

ISM kindly invites to participate in Research Seminar "The Effect of Busyness on Motivation", led by Juliano Laran, professor of Marketing at the University of Miami, USA.
Seminar will take place on the 13th of December, 12:00, room 412.
Previous research and anecdotal evidence suggest that when people are busy they have a hard getting things accomplished. Still, busyness has become an epidemic in society, and many people now see being busy as a symbol of status. The current investigation examines a dual effect of busyness, aiming at understanding when the perception that one is busy has negative and positive consequences for motivation. I propose and demonstrate that when people perceive that they are busy they become more uncertain about their ability to accomplish their tasks, which decreases their motivation to pursue a focal task (e.g., shopping at a retail store). When this uncertainty is overcome, however, busyness has the opposite effect. In this case, the idea that one can accomplish a task while busy generates feelings of competence. These feelings of competence increase satisfaction associated with pursuing tasks, which in turn increases motivation. These findings demonstrate that the mere perception that one is busy can influence motivation, and that this influence can be both positive and negative.
Speaker bio
Juliano Laran is a professor of Marketing at the University of Miami. He obtained a PhD degree in Marketing at the University of Florida in 2008. Professor Laran’s main teaching interests are Consumer Behavior, International Marketing, Marketing Management, and Marketing Communications. His research focuses on consumer goal pursuit, self-control, busyness, stress, and creativity. . His paper, “Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict,” won the Ferber Award for the best paper based on a dissertation in the Journal of Consumer Research. He has won the Early Career Award from the Association for Consumer Research for distinguished scientific contribution. He has also won the Outstanding Reviewer Award from the Journal of Consumer Research and Journal of Consumer Psychology. His research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Personality and Social Psychology, Psychological Science, Management Science, Journal of the Association for Consumer Research, Current Opinion in Psychology, and Harvard Business Review.
Please register online in advance here>>>