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Kristina Maikštėnienė
Phone number: 
+370 5 2123960
Short description / mini CV: 

Kristina has been heading ISM Marketing Strategy and Management program (leading to a Master of Management degree) since year 2000, also serving as a Senior lecturer of Marketing. Kristina holds MBA degree with concentration in marketing and strategy from Kellogg School of Management at Northwestern University, Master of Arts degree in Economics with concentration in Finance from Central European University & University of the State of New York, and Master of Science degree in Applied Mathematics from Kaunas University of Technology. She has been developing her competencies at leading U.S., Asian and European business schools (including Wharton Business School, Harvard Business School, University of Chicago Booth School, Fudan University, Singapore Management University, Copenhagen Business School), and has delivered lectures and conference speeches in 14 countries. Kristina’s pre-ISM experience includes brand management at Procter and Gamble Baltics, Poland and Belarus. She has also accumulated 15 years of expertise as marketing and business consultant to domestic and international corporations Kristina serves on editorial advisory board of “Baltic Journal of Management” (Emerald Publishing), is a member of American Marketing Association (AMA), Strategic Management Society (SMS) and Academy of International Business (AIB).

Received the Executive School Teacher-Counsultant Of The Year 2012 Award.
 
Research areas:
- Customer choice behaviour
Areas of consultancy activity:
- Marketing
- International markets strategy

Publications

Maikštėnienė, K. (2015). Personal Networks Formed in Executive Education Programs: Centrality Measures as Indicators of Participantʹs Further Intentions.

Maikštėnienė, K. (2015). Personal Networks Formed in Executive Education Programs: Centrality Measures as Indicators of Participantʹs Further Intentions. In Proceedings of the International Sunbelt Social Network Conference (by International Network for Social Network Analysis - INSNA), Brighton, UK.

Maikštėnienė, K. Encouraging enquiry - based learning: a ten-sentence case that expand itself.

Maikštėnienė, K. Encouraging enquiry - based learning: a ten-sentence case that expand itself. Innovative business school teaching: Engaging the Millennial Generation (editors: Doyle, E.; Buckley, P.; Carroll, C). New York: Routledge, 2013, p.57-68.

Maikštėnienė, K. Beyond quality signaling: brand alliance effects when a client endorses B2B professional service provider.

Maikštėnienė, K. Beyond quality signaling: brand alliance effects when a client endorses B2B professional service provider. Advances in B-to-B Marketing: ISBM Academic Conference 2012. Chicago: the University of Chicago, August 15-16, 2012, p. 15-16.

Maiksteniene, K. (2010) Student centered teaching-learning. p. 70-82. // Stories told in the classroom.

Maiksteniene, K. (2010) Student centered teaching-learning. p. 70-82. // Stories told in the classroom. How to write and teach with case method / Edited by Petras Barsauskas, Asta Pundziene, Maaja Vadi. Kaunas, Tartu: ISM University of Management and Economics, Tartu University, 122 p. ISBN 978-9955-792-35-2.

Maikštėnienė, K. (2010). The Role of Signaling in Business Professional Service Choice Process.

Maikštėnienė, K. (2010). The Role of Signaling in Business Professional Service Choice Process. ISBM Academic Conference 2010: Advances in Business-to-Business Marketing, Harvard Business School Soldiers Field, Hawes Hall Boston, Massachusetts, USA. p. 31.

Maikštėnienė, K. (2009). Modeling brand alliance effects in professional services.

Maikštėnienė, K. (2009). Modeling brand alliance effects in professional services. Proceedings of World Academy of Science, Engineering and Technology, Vol. 54, p. 126-135. ISSN 2070 3724.

Maikštėnienė K., Auruškevičienė V. (2008) Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement.

Maikštėnienė K., Auruškevičienė V. (2008) Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement. Inžinerinė Ekonomika=Engineering economics. Kaunas University of Technology. Kaunas: Technologija. No.1 (55), p. 90-96. ISSN 1392-2785.

Maikštėnienė, K.; Auruškevičienė, V. (2007) Estimating consumer perceived value distances between private label and proprietary brands: the conjoint analysis approach.

Maikštėnienė, K.; Auruškevičienė, V. (2007) Estimating consumer perceived value distances between private label and proprietary brands: the conjoint analysis approach. Socialiniai tyrimai=Social Research. No.10. p. 67-72.ISSN 1392-3110.