Tarpkultūrinė komunikacija (HUM119)


Communication is centered on language, as the usual means to pass on one’s culture to other generations and to reveal deeper insights to representatives of other cultures. However, communication extends into non-verbal communication and other behavior that gives messages about our expectations and beliefs. We think, interpret, speak, move, eat the way we have been taught, seen or done it in our own cultural environment. When people from different nationalities or cultures come together in teams, meetings, negotiations, as employees, or as simple citizens in casual encounters, they bring with them different expectations and beliefs, of how they should work together. In other words, they contribute to the whole with their own cultural input, and as no culture is “right’, or “wrong”, “better” or ‘‘worse‘‘, we should learn to not merely accept but also appreciate the values and ways of others. Thus course may serve the purpose of preparing 21st century decision makers for the challenges of a multicultural environment.


The course is intended to provide core knowledge of cultural analysis and cross cultural behavior to  develop the necessary skills for professional and successful communication in any given society, a local and/ or multinational company  with multicultural staff and clients. Also the course provides some negotiation theory and practice. After the graduating from the course students are expected to have theoretical and practical knowledge of strategic organizational communication, and cross cultural business communication, and intercultural negotiation. Several different teaching approaches are utilized to provide students with multiple ways to learn the material. These are classroom lectures, case discussions, analysis and evaluation of real world communication cases, analysis and research of real companies and the impact of communication management on company performance and personal effectiveness as global communicators.

Learning outcomes

  • To name and apply major strategic organizational communication and cross cultural business communication concepts.
  • To be able to analyze and research main issues of international organizational communication.
  • To be able to analyze international communication management aspects in organizations as an essential instrument of successful company performance.
  • To be able analyze external and internal communication processes and the need for global communication competence and management.
  • To name main concepts of intercultural negotiations strategies and styles and national profiles.
  • To be able to analyze needs an aspects of a company’s communication strategy, and provide recommendations for professional communication management.
  • To be able to work in a team, to present work results in written or oral form, to be able to argument decisions. 
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