The future of leadership is multicultural

This event offers you a unique opportunity to experience ISM Master’s studies firsthand: attend real lectures, tackle practical tasks, and explore the program’s content and atmosphere.

Have you ever wondered how massive companies decide their strategies in new markets?
Take Decathlon as an example—it wasn’t present in Lithuania until it successfully entered the market. What strategies ensure a successful entry into a new country? How does local culture influence integration? And how can you become a leader in an environment where leadership is understood differently?

Join us for an evening where, together with the General Manager of Decathlon Baltics, we’ll explore these questions and analyze a real case of market entry.