Overview:
This internal bootcamp, designed by students for students, will provide hands-on experience in podcasting and social media content production.
Over two to three sessions, participants will learn the technical and creative skills needed to produce high-quality content using industry-standard tools and AI-powered solutions. We will introduce the basics of picking a niche/theme and keeping a consistent branding as well as finding a target audience. The course will also cover how to invite and engage guests, structure compelling interview questions, and develop content ideas that resonate with audiences.
Whether you want to start a podcast, improve video editing, or enhance your social media presence, this crash course will give you the technical foundation to create professional content.
What You Will Learn:
1. Audio & Podcast Production
- Microphone types and recording techniques
- Audio software (Adobe Audition, Audacity, Descript)
- Sound quality optimization: noise reduction, leveling, and mastering
- AI-generated transcripts, captions, and summaries
- Practical session: Recording and editing a short podcast segment
2. Video Editing Basics
- Setting up a project and timeline organization
- Basic editing techniques: cutting, transitions, effects
- Sound sync, background music, and audio balancing
- Color correction and grading essentials
- Export settings for different platforms (YouTube, Instagram, TikTok)
- Hands-on task: Editing a short-form video clip
3. Graphic Design & Branding
- Intro to Photoshop and Canva for social media visuals
- Thumbnails, banners, and post templates
- AI-powered design tools (Adobe Firefly, Canva AI)
- Branding essentials: colors, typography, and layout
- Practical session: Creating a custom social media post
4. AI Tools for Content Creation
- Using ChatGPT, Claude, and Perplexity for content ideas and scripts
- Prompt engineering, how to effectively use generative AI
- AI-generated video summaries and captions
- Text-to-image AI tools for unique graphics
- AI-powered sound enhancement tools
- Case study: How AI can streamline content workflows
5. Content Strategy & Publishing
- Choosing the right platform for your content (Spotify, YouTube, TikTok, Instagram)
- Optimizing content for engagement (titles, descriptions, hashtags)
- Scheduling tools and automation for consistency
- Monetization basics: sponsorships, ad revenue, and brand deals
- Final task: Publishing or presenting a finished piece of content
Format:
- Interactive workshops with hands-on tasks
- Small group projects with real content creation
- Training sessions from different instructors on various aspects of content production
- Feedback and review sessions
Short Assignments & Practical Exercises:
- Designing a simple podcast or brand logo
- Recording and editing a short interview (audio or video)
- Creating a social media graphic (post, thumbnail, or banner)
- Editing a 30-second promotional or content video
- Brand kit: fonts, colours, theme, graphics (finding a style)
- Making Complimentary social media posts (BTS, reels, promo, stories)
6. Socializing:
- How to find and invite guest from your niche
- How to prepare questions and keep the conversation
- How to present yourself to your guests?
- How to make guests feel comfortable and open up
- How to actively listen and ask great follow-up questions
7. On-Camera Presence & Improvisation
- How to handle awkward moments or silent pauses
- How to Be Charismatic & Entertaining on Camera (Body Language & Facial Expressions)
- How to actively listen and ask great follow-up questions
- How to Handle Criticism & Negative Comments
- Confidence on Camera
- Handling Mistakes Smoothly
Outcome:
By the end of the bootcamp, participants will have created a piece of content (podcast clip, video edit, or social media graphic) and gained practical skills in recording, editing, and AI-assisted content creation. All content will be published as part of the bootcamp experience.
